They say fortune favors the brave, but little is said about the brave being lucky. Think about it. Most anyone with good fortune will tell you they also had good luck, but rarely do people with good luck end up tallying a good fortune. This isn’t just poetic theory....
BIRMINGHAM – Marketing agency Luckie & Company recently hosted a business event to launch the opening of their new 15,000 sq ft office in downtown Birmingham, adjacent to the neighborhood where the company started 70 years ago. At the event, which included a panel...
In 2021, online shoppers saw more than 6 billion “out of stock” messages during the holiday shopping season. That’s a 253% increase over the 2019 pre-COVID season and a 10% jump from 2020 (which, you might remember, was the year we couldn’t find toilet paper...
Recently, Justin Bieber spent 500 ethereum, or $1.29 million at the time, on a Bored Ape Yacht Club (BAYC) NFT. You’re probably familiar with the popular digital art collection, which has also been touted by celebrities like Jimmy Fallon, Snoop Dogg, Paris Hilton and...
Over the years of working in global environments with brands that impact consumers on a worldwide scale, I’ve learned that all great strategists share certain characteristics. Here are my top four: We are multifocal, which is kind of curious since in business we’re...
We all know we’re being tracked online, and movies like The Great Hack have shown us just how terrifying Big Data can be. But with options like “Accept All Cookies” and “Only While Using App,” we’d like to believe we have some semblance of control over it. So it’s...
It’s not often in the world of advertising that you can create the headline “What Happened Here Changed the World,” mean it literally and back it up conclusively. The U.S. Civil Rights Trail is one of those assignments. It has been an opportunity to build the product...