A cookie-less future has been imminent for the past few years. We just saw IDFA changes rolled out in iOS 14 after some delays, and now Apple is shaking things up again. Just announced at WWDC, Apple will roll out features that will again force us to change our...
In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership...
With the cookie-less world showing no signs of slowing, brands and marketers must prepare for the challenges ahead. To help explain how these changes will affect us all, experts at Luckie hosted a webinar to discuss how we got here and ways to come out on top. Learn...
TikTok said it best when they commented on Instagram’s announcement of their latest feature, Reels. It’s no secret that Instagram has been evolving its space to be an “all-in-one” platform for its users. Yet, more often than not, this evolution toward a one-stop-shop...
The latest development in the race to protect consumers’ data privacy includes Apple all but killing the IDFA1. Previously, custom privacy settings were available inside of iOS 13 to disable IDFA, but now Apple will require users to enable tracking within each...
Social distancing is the new normal. People are relying on their devices more than ever to fulfill both their work responsibilities and social interaction needs. Media mavens are jumping at this unprecedented opportunity and inundating consumers across paid and owned...
Luckie president John Gardner recently sat down with The Executive magazine to share his thoughts on the future of marketing, how technology is disrupting communications, and the staying-power of great storytelling. Check out the article here.