The AI Research Reality Check: What Marketers Need to Know About Deep Research Tools
Lately, LinkedIn has been flooded with AI influencers hyping the “game changing” capabilities of deep research tools from OpenAI, Google, Perplexity and xAI. But hands-on testing, including a typical marketing research assignment (a Nike competitive analysis), has revealed a far more nuanced reality. Are they valuable? Absolutely. A silver bullet? Not quite. The Speed-to-Insight Advantage Let’s give credit […]
5 AI Advancements Shaping Marketing in 2025
To stay ahead – or at least on pace – with the unprecedented growth of AI, marketers need to consider incorporating one of these key AI advancements to elevate our marketing strategies in 2025. AI Agents: From Chat to Action Since the launch of ChatGPT, many have been using AI as a conversational partner to […]
How Challenger Brands Can Win with AI: Stop Playing Catch-Up, Start Innovating
As industry giants pour millions into complex AI initiatives, challenger brands have an unprecedented opportunity to prove that surgical precision beats brute force. AI has leveled the marketing playing field, allowing nimble brands to outmaneuver larger competitors. The key is identifying high-impact opportunities where AI can amplify your existing strengths. Here’s a practical roadmap: Move […]
Ushering in a New Era of Quality Assurance With AI
In the ever-evolving landscape of software development, where innovation is prized and user experience comes first, quality assurance (QA) stands as the guardian of product excellence. From the earliest days of coding to the final release, QA ensures that software functions flawlessly, meeting the needs and expectations of its users. It is meticulous attention to […]
Revolutionizing Advertising: Apple’s New AI Features and Their Impact on Marketers
On Monday, Apple announced some big changes, including AI upgrades to iOS and Siri, branded as “Apple Intelligence” that will undoubtedly be a game changer for advertisers. By using AI to understand what users do every day, who they talk to and how they communicate, Apple is paving the way for ads that are incredibly […]
There is nothing artificial about luck.
They say machines will take over the world. Just think about it. They process information at a rate over a million times faster than humans, they don’t take sick days, they don’t have Zoom fatigue, they don’t care about remote working locations, quality of snacks, development plans or bonus calculations. They are unable to be […]
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they may miss the target audience entirely. However, patient opinion leaders can help marketers educate these difficult-to-reach […]