Hey, Siri — are advertisers still tracking me?
A cookie-less future has been imminent for the past few years. We just saw IDFA changes rolled out in iOS 14 after some delays, and now Apple is shaking things up again. Just announced at WWDC, Apple will roll out features that will again force us to change our approach as marketers. What is […]
The Battle of Streaming Has Begun
In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership over household and personal data with its YouTube TV app. Roku will not agree […]
Who Stole the Cookies?
With the cookie-less world showing no signs of slowing, brands and marketers must prepare for the challenges ahead. To help explain how these changes will affect us all, experts at Luckie hosted a webinar to discuss how we got here and ways to come out on top. Learn to not only survive in a cookie-less […]
Is Instagram Reeling From Another Identity Crisis?
TikTok said it best when they commented on Instagram’s announcement of their latest feature, Reels. It’s no secret that Instagram has been evolving its space to be an “all-in-one” platform for its users. Yet, more often than not, this evolution toward a one-stop-shop has come in the form of some cheeky copycat features from other […]
Hey, Siri – how will the new IOS update affect marketers?
The latest development in the race to protect consumers’ data privacy includes Apple all but killing the IDFA1. Previously, custom privacy settings were available inside of iOS 13 to disable IDFA, but now Apple will require users to enable tracking within each individual application. What you may not have read about this update is that […]
Empathy and Personalization: It’s Time to Look at Your Brand Experience
Social distancing is the new normal. People are relying on their devices more than ever to fulfill both their work responsibilities and social interaction needs. Media mavens are jumping at this unprecedented opportunity and inundating consumers across paid and owned channels with ads promoting their brand. Unfortunately, many opportunity-seekers lack empathy and their messages fall flat. […]
Tech Trends Have Changed Marketing, But It’s Still About the Story
Luckie president John Gardner recently sat down with The Executive magazine to share his thoughts on the future of marketing, how technology is disrupting communications, and the staying-power of great storytelling. Check out the article here.
How to Target Today’s Tech-Savvy Travelers
There is universal agreement across the hospitality industry that customer segmentation is an efficient and resourceful way to market to guests. Regardless of how you label your individual segments—corporate, leisure, meeting, bleisure, etc.—looking at guests based on usage habits, demographics and transactional data is a baseline of your sales and marketing strategy. No doubt you […]
Smart Speakers Today
Come on, Alexa. I need more from you. According to the Consumer Technology Association, U.S. shoppers were projected to spend $96.1 billion on technology in 2018, with 36 percent of Americans expected to purchase some kind of smart home device. And Amazon reported that last year’s Black Friday weekend was the strongest holiday shopping weekend […]
Combining Bricks and Clicks: The Future of Brick-and-Mortar Retail
We’ve all seen the headlines: More Store Closings, Will Brick-and-Mortar Survive? Fear the Retail Apocalypse! And then we laugh quietly to ourselves as we recall Amazon’s rise from an online bookstore to an e-commerce superstore. There is no denying the dynamic growth rate of e-commerce, which according to the 2017 U.S. Census Bureau has almost […]