“This wasn’t flying. That was falling with style!” When Luckie, then a 60-year-old traditional ad agency, acquired a small but mighty data shop in 2012, our creative team reacted much the same way Toy Story’s Woody did when eyeing Buzz Lightyear for the first time. We...
The economy may seem unpredictable, but how banks respond to its challenges and opportunities doesn’t have to be. Strategy Director Zachary Carpenter and Account Director Tripp Durant break down three of banking’s most impactful trends for 2023. Trend 1: Social...
Launching a new healthcare brand this year? Trying to revitalize an established one? Consider these facts: On average, about 40 new drugs are launched each year. Over 6,000 U.S. patents were granted for medical devices in 2022. Retail behemoths like CVS and Amazon are...
As marketers, it’s easy to lose sight of long-term planning while dealing with the daily fires of running a marketing organization and driving short-term growth. But change is constant in the healthcare industry and what seems a given today could be turned on its head...
BIRMINGHAM -- Luckie has been named digital agency of record for Jack’s Family Restaurants (Jack’s), effective immediately. With more than 200 locations in four southern states, Jack’s is a fast-growing QSR brand committed to serving high-quality, hand-made Southern...
“Every company has big data in its future, and every company will eventually be in the data business.” – Thomas H. Davenport I’d like to ask a few questions and perhaps suggest a new KPI. How long does it take your company to decide and act? How long do you actually...
EXCERPT FROM PM360: Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is still having reverberations on our economy, our health, and the life sciences industry to this day—but that didn’t stop us from asking 10 industry experts to...