7 Signs You’re Being Catfished by Luck

7 Signs You’re Being Catfished by Luck

And then it ghosts you when you need it the most. At Luckie, we know just how alluring yet destructive luck can be for unsuspecting marketers who chase the high it promises or are reassured by the false sense of security it inspires. We’ve made luck our mortal enemy...

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Luckie Launches a Healthcare Division

Luckie Launches a Healthcare Division

Marketing solutions agency Luckie today announced the launch of “Luckie Health,” a dedicated practice within the agency focused exclusively on solving business challenges for healthcare brands. Led by a group of former pharma marketing executives, Luckie Health will...

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Good fortune is not good luck.

Good fortune is not good luck.

Think about it. Most anyone with good fortune will tell you they also had good luck, but rarely do people with good luck end up tallying a good fortune. This isn’t just poetic theory. Inc. magazine reported that 95% of new products fail. Even new grocery items, many...

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Luckie Opens Three New Offices

Luckie Opens Three New Offices

BIRMINGHAM – Marketing agency Luckie & Company recently hosted a business event to launch the opening of their new 15,000 sq ft office in downtown Birmingham, adjacent to the neighborhood where the company started 70 years ago. At the event, which included a panel...

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Should You Advertise During a Supply Shortage?

Should You Advertise During a Supply Shortage?

In 2021, online shoppers saw more than 6 billion “out of stock” messages during the holiday shopping season. That’s a 253% increase over the 2019 pre-COVID season and a 10% jump from 2020 (which, you might remember, was the year we couldn’t find toilet paper...

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4 Characteristics of Great Strategists

4 Characteristics of Great Strategists

Over the years of working in global environments with brands that impact consumers on a worldwide scale, I’ve learned that all great strategists share certain characteristics. Here are my top four: We are multifocal, which is kind of curious since in business we’re...

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