The Smarter Your AI Gets, the Less You Should Leave It Alone.
For the last few years, keeping a human over AI’s shoulder was an easy call, because the technology needed it. Early models made things up and lost the thread, and you had to check their work line by line. Oversight felt like supervising an intern on day one. The assumption underneath was that it was […]
Your Yelp Profile Is Now AI’s Local Recommendation Engine. Here’s How to Show Up.
Last month we made the case that you can buy your way onto AI, but not into the answer. A deal announced on August 10 just made that idea local, and a lot more concrete for any brand with a storefront or a service area. OpenAI and Yelp struck a partnership that pipes Yelp’s data […]