A Note to Nike: Just Do It…Better
Last week, a sign went up in the window of the Nike store on Newbury Street, a few blocks from the Boston Marathon finish line. It read: “Runners Welcome. Walkers Tolerated.” It came down fast. The backlash came from para runners. Adaptive athletes. Run-walkers. Anyone who has ever had to walk a stretch of a […]
Remember When We Thought TikTok Was Done?
It’s now the fastest-growing commerce channel in America — and CPG brands that figured out the creator math are eating everyone else’s lunch. Cast your mind back to January 19, 2025. TikTok went dark in the United States. Users opened the app to a message telling them it was banned. App stores pulled the download. […]
Super Bowl LX Advertising 2026: What This Year’s Commercials Reveal About Brand Strategy, Culture, and the Future of Marketing
Super Bowl LX was not defined by one dominant creative style, but by one dominant goal: reassurance.
The AI Accountability Era: 6 Shifts CMOs Can’t Ignore in 2026
Here’s a stat that should make every marketing leader uncomfortable.
Advertising as a Force for Good: A Luckie Perspective on AI Access and Trust
Let’s be honest: most of us have heard the refrain before “ads ruin the experience, platforms only care about profit,” or “ad-supported models always put them ahead of you.”
The Three Biggest Obstacles to AI Adoption, According to the 2025 State of Marketing AI Report
While AI adoption is clearly accelerating, there are still fundamental gaps that could make or break companies and careers in the coming years.
What should Birmingham’s Brand Be?
When people ask me what Birmingham’s brand should be, I often remind them that a brand isn’t just a logo or a tagline.
Coca-Cola’s Iconic Bottle – A Masterclass in Distinctive Assets
The Problem In the early 1900s, Coca-Cola faced a daunting problem: Copycats. Competitors were riding on the company’s coattails, copying the brand’s straight-sided bottle – which was easily imitated – eroding market share and confusing consumers. Something had to be done. In this sea of sameness, Coca-Cola needed a way to stand out, to be […]
Navigating the Tech Tsunami: The Indispensable Role of Your Marketing Solutions Partner
Keeping up with constant technology changes can be exhausting. Only 12 years ago, there were 150 marketing automation platforms to boost and optimize marketing efforts. There are 11,038 options, as of today, to streamline workflows and assess campaign performance. Last year, Web3 and NFTs dominated technology conversations, and then AI emerged, transforming business and personal […]
A Guide to Removing the Luck From OTC Marketing
In today’s crowded over-the-counter marketplace, it’s more important than ever to balance innovation, customer-centricity and data-driven insights to drive marketing success. Our experts John Gardner and John Petersen break down three impactful OTC marketing strategies to help you generate demand and unlock sales. 1. Drive Relevance and Resonance with Content In a world where consumers […]