Good fortune is not good luck.

Good fortune is not good luck.

Think about it. Most anyone with good fortune will tell you they also had good luck, but rarely do people with good luck end up tallying a good fortune. This isn’t just poetic theory. Inc. magazine reported that 95% of new products fail. Even new grocery items, many...

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Should You Advertise During a Supply Shortage?

Should You Advertise During a Supply Shortage?

In 2021, online shoppers saw more than 6 billion “out of stock” messages during the holiday shopping season. That’s a 253% increase over the 2019 pre-COVID season and a 10% jump from 2020 (which, you might remember, was the year we couldn’t find toilet paper...

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4 Characteristics of Great Strategists

4 Characteristics of Great Strategists

Over the years of working in global environments with brands that impact consumers on a worldwide scale, I’ve learned that all great strategists share certain characteristics. Here are my top four: We are multifocal, which is kind of curious since in business we’re...

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Being Tracked Never Felt So Fun

Being Tracked Never Felt So Fun

We all know we’re being tracked online, and movies like The Great Hack have shown us just how terrifying Big Data can be. But with options like “Accept All Cookies” and “Only While Using App,” we’d like to believe we have some semblance of control over it. So it’s...

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The Pitfalls of Data-Driven Planning

The Pitfalls of Data-Driven Planning

What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John...

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