“This wasn’t flying. That was falling with style!” When Luckie, then a 60-year-old traditional ad agency, acquired a small but mighty data shop in 2012, our creative team reacted much the same way Toy Story’s Woody did when eyeing Buzz Lightyear for the first time. We...
The economy may seem unpredictable, but how banks respond to its challenges and opportunities doesn’t have to be. Strategy Director Zachary Carpenter and Account Director Tripp Durant break down three of banking’s most impactful trends for 2023. Trend 1: Social...
As marketers, it’s easy to lose sight of long-term planning while dealing with the daily fires of running a marketing organization and driving short-term growth. But change is constant in the healthcare industry and what seems a given today could be turned on its head...
“Every company has big data in its future, and every company will eventually be in the data business.” – Thomas H. Davenport I’d like to ask a few questions and perhaps suggest a new KPI. How long does it take your company to decide and act? How long do you actually...
EXCERPT FROM PM360: Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is still having reverberations on our economy, our health, and the life sciences industry to this day—but that didn’t stop us from asking 10 industry experts to...
As seen in the September 2022 issue of MM+M magazine. Tap into the power of prescriptive analytics. Would you prefer to predict that a physician will write a prescription or to actually get the script written? By evolving your use of data, you can take control of the...
Luck is diabolical. At once charming and persuasive, comforting and fascinating, luck makes you feel smart and seen. More alive than you’ve ever been. You imagine a happy, successful future together. You feel on top of the world. And then it ghosts you when you need...