Another Day, Another Data Breach (Thank goodness it’s not yours – this time.)

Data breaches are becoming increasingly common, and no industry is immune to the threat of cyberattacks. In healthcare specifically, consumer data security cannot be left to luck. Personal health information (PHI) is highly sensitive, valuable and among the most regulated, making it a prime target for cybercriminals. Data breaches are not only a financial threat, but also a reputational one. To ensure the protection of PHI, healthcare organizations must take the necessary steps to maintain data security and ensure their data partners do the same.

That’s why Luckie has made data security a priority – to protect our client partners from the devastating consequences of a data breach, including identity theft, fraud, financial liabilities and damage to an organization’s reputation. In February, we successfully completed our Type 2 SOC 2 examination for the eighth time. And because of our commitment to protecting consumer personal data, we successfully completed the HIPAA Type 1 attestation examination on the first try, an amazing accomplishment for a marketing solutions firm.

Type 2 SOC 2 is an auditing standard that evaluates the effectiveness of a company’s internal controls over the security, availability, processing integrity, confidentiality and privacy of customer data. It ensures that an organization’s policies and procedures are appropriate to protect customer data against unauthorized access, disclosure and destruction. The HIPAA Type 1 attestation examination assesses whether an organization complies with the Health Insurance Portability and Accountability Act (HIPAA) privacy and security rules. The examination evaluates the effectiveness of the organization’s policies and procedures for safeguarding PHI. Successful completion of Type 2 SOC 2 and HIPAA Type 1 examinations demonstrates a commitment to protecting PHI.

Entrusting your PHI to an organization that has not undergone these evaluations can be risky. Cyberattacks are becoming more sophisticated, and healthcare organizations are prime targets. If you don’t know how your data is being protected, ask your IT colleagues if they are screening for HIPAA Type 1 and Type 2 SOC 2 examinations when selecting data analysis partners.

Holding to these stringent standards allows Luckie to better understand audiences and reach them in more relevant ways while keeping their personal data safe. If you want to talk to a marketing solutions firm that you can trust with your data, just reach out to John.Petersen@Luckie.com to schedule a call to see how we leverage data to generate business-building insights while protecting PHI.

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