Embrace Your Challenger Brand Spirit To Beat the Odds

Embrace Your Challenger Brand Spirit To Beat the Odds

Launching a new healthcare brand this year? Trying to revitalize an established one? Consider these facts: On average, about 40 new drugs are launched each year. Over 6,000 U.S. patents were granted for medical devices in 2022. Retail behemoths like CVS and Amazon are...

read more
A Merger of Creativity and Data

A Merger of Creativity and Data

We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those...

read more
Reaching Hard-to-Reach Patients

Reaching Hard-to-Reach Patients

Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they...

read more