Keeping up with constant technology changes can be exhausting. Only 12 years ago, there were 150 marketing automation platforms to boost and optimize marketing efforts. There are 11,038 options, as of today, to streamline workflows and assess campaign performance....
In today’s crowded over-the-counter marketplace, it’s more important than ever to balance innovation, customer-centricity and data-driven insights to drive marketing success. Our experts John Gardner and John Petersen break down three impactful OTC marketing...
Data breaches are becoming increasingly common, and no industry is immune to the threat of cyberattacks. In healthcare specifically, consumer data security cannot be left to luck. Personal health information (PHI) is highly sensitive, valuable and among the most...
In a recent New Yorker cartoon, a woman muses, “I hate the person my targeted ads think I am.” As people become more familiar with how their data can be used in a personally relevant manner, their expectation for authentic personal messaging increases as well. It’s...
Did you know the healthcare industry produces approximately 30% of the world’s data? Based on numbers cited by RBC Capital Markets, by 2025 the volume of healthcare data will reach a compound growth rate of 36% – faster than manufacturing, financial services or media...
Launching a new healthcare brand this year? Trying to revitalize an established one? Consider these facts: On average, about 40 new drugs are launched each year. Over 6,000 U.S. patents were granted for medical devices in 2022. Retail behemoths like CVS and Amazon are...
As marketers, it’s easy to lose sight of long-term planning while dealing with the daily fires of running a marketing organization and driving short-term growth. But change is constant in the healthcare industry and what seems a given today could be turned on its head...