Healthcare’s front door has moved. Is your brand still outside?
The real patient-provider experience begins when someone asks AI “Why am I feeling this way?”
Luckie Adds Partner to its Healthcare Client Roster
Luckie & Co. has added an innovative company in the healthcare industry to its client roster.
Navigating the (Near) Future of Consumer Health Products
Luckie recently attended the Consumer Health Products Association (CHPA) Self-Care Leadership Summit in San Antonio, where leaders from the top names in consumer health gathered to share insights, discuss challenges and chart the course ahead.
Winning with AI: The Healthcare Marketer’s Roadmap for 2025
As I think about 2025 and the most important opportunities for healthcare brands, AI is at the top of the list.
Luckie Names John Petersen General Manager of Luckie Health
In this role, Petersen will spearhead the agency’s efforts to provide innovative, patient-centric marketing solutions for challenger brands in the healthcare and consumer products health sectors.
The Pharmacy Is Still the Place To Be
This month (August 17-19), the National Association of Chain Drug Stores (NACDS) hosts the Total Store Expo, the largest gathering of retailers and suppliers in the health and wellness industry. This expo showcases new products, technologies and services for retailers, including traditional drugstores, supermarkets and mass merchants with pharmacies. Pharmacies have been a central part […]
What I Heard at DTC National 2024
I had the privilege of speaking at the DTC National Conference sponsored by Xpectives Health this year, which meant I also got to be part of more than a dozen sessions about healthcare marketing and how to reach today’s consumers. Many important conversations were centered on the challenges of engaging consumers while ensuring data security […]
Luckie Health’s Kamala Prince to Present at 24th Annual DTC National Conference
Kamala Prince, managing director of Luckie Health, is a speaker at this year’s DTC National Conference, which is part of Xpectives.Health Summit in Boston April 16-18. The DTC National Conference is the largest annual meeting focused solely on direct-to-consumer pharmaceutical marketing. Presentations showcase the latest insights, research and case studies for marketers to gain a […]
What Pharma marketers need to consider when pursuing digital innovation
Many of our pharmaceutical clients are challenged when tackling projects that involve digital technology or interactive tools like chatbots or webinars. The creative may be solid, the technology may work, but moving healthcare projects from concept to launch requires seeing them through rigorous promotional review meetings (PRM). Getting digital submissions “PRM ready” – or as […]
How Effective Is Your Patient Savings Program?
While the economy hasn’t officially fallen into a recession (thankfully), we are still facing stiff headwinds. Layoffs continue to be at the top of our newsfeeds, and rising costs are still a burden for many households across the nation, creating real hardship for those dealing with chronic conditions. Having an effective patient assistance program that […]