Why Predict the Future When You Can Change It?
As seen in the September 2022 issue of MM+M magazine. Tap into the power of prescriptive analytics. Would you prefer to predict that a physician will write a prescription or to actually get the script written? By evolving your use of data, you can take control of the demand curve and fuel the connection between […]
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they may miss the target audience entirely. However, patient opinion leaders can help marketers educate these difficult-to-reach […]
A Merger of Creativity and Data
We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those who are making Luckie what it is today.
Luckie Among ‘Top 10 Pharma Marketing Companies’
BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for 2019. The list was published in the magazine’s current issue (November 2019) and features service providers that “are at the forefront of providing pharma marketing consulting services and […]
The Beauty of a Simple, Elegant Solution
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and Pharmaceuticals. Pharma, in particular, isn’t often lauded as an industry known for creative thinking. The myth is that rules […]
Building a Storytelling Foundation in the Healthcare Space
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007. In digital marketing terms, seven years is an eternity and I immediately dismissed it as dated. Useless. History. Reluctantly, I read the book. And I was changed forever. In the book, the authors discuss the […]
Multichannel to Omnichannel: Going “Omni” in Healthcare Marketing
For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference? Multichannel marketing is the use of multiple channels to allow customers to engage in the way they most prefer. This might […]