Kamala Prince Selected for Prestigious MM&M Hall of Femme Award
LUCKIE’s senior pharma team leader Kamala Prince is one of 16 women being recognized nationally for her ability to innovate and inspire. MM&M’s Hall of Femme honors healthcare professionals who set the bar higher within their organizations. Out of 100 nominations, MM&M selected 16 women for induction into the 2019 Hall of Femme class, including […]
Critical Elements of a Successful Drug Launch
What are the critical elements of a successful drug launch? What is the adoption curve for healthcare professionals? How quickly can a new product go from product approval to script? Watch John Gardner discuss how we utilize data to understand the unique behavioral characteristics of prescribers and overcome obstacles to adoption.
Predictive Analytics in Pharmaceutical Marketing
Using predictive analytics, we form closer connections with patients and professionals, pulling in all elements of data to grow pharmaceutical brands.
The Future of the Physician-Patient Dialogue
Physicians used to be the sole source of medical information for their patients. Today, however, patients are increasingly searching the internet first for health information. Even though smartphones, tablets and other digital devices have made it possible to research conditions online, most patients still revere their healthcare providers. What is changing is the dynamic of […]
Building a storytelling foundation in the healthcare space
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007. In digital marketing terms, seven years is an eternity and I immediately dismissed it as dated. Useless. History. Reluctantly, I read the book. And I was changed forever. In the book, the authors discuss the […]
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they may miss the target audience entirely. However, patient opinion leaders can help marketers educate these […]
New Life For Late in Life Cycle Products
I recently had the opportunity to hear a speech by a famous author and life coach about how to gracefully move through each decade of life. Her talk, full of humor and sage advice, advised the assembled group to take some time to “stop and reflect” before entering the next decade of life. As healthcare […]