How to Target Today’s Tech-Savvy Travelers
There is universal agreement across the hospitality industry that customer segmentation is an efficient and resourceful way to market to guests. Regardless of how you label your individual segments—corporate, leisure, meeting, bleisure, etc.—looking at guests based on usage habits, demographics and transactional data is a baseline of your sales and marketing strategy. No doubt you […]
Smart Speakers Today
Come on, Alexa. I need more from you. According to the Consumer Technology Association, U.S. shoppers were projected to spend $96.1 billion on technology in 2018, with 36 percent of Americans expected to purchase some kind of smart home device. And Amazon reported that last year’s Black Friday weekend was the strongest holiday shopping weekend […]
Combining Bricks and Clicks: The Future of Brick-and-Mortar Retail
We’ve all seen the headlines: More Store Closings, Will Brick-and-Mortar Survive? Fear the Retail Apocalypse! And then we laugh quietly to ourselves as we recall Amazon’s rise from an online bookstore to an e-commerce superstore. There is no denying the dynamic growth rate of e-commerce, which according to the 2017 U.S. Census Bureau has almost […]
How Travelers Use Pinterest vs. Instagram and Why It Matters to Marketers
Right now, many social media channels are starting to borrow heavily from one another. Several have introduced stories, live capabilities and other features to help individuals and marketers plan content and push it to their audiences. And while at first glance it might seem like all social networks are becoming the same, the exact opposite […]