The Pitfalls of Data-Driven Planning

The Pitfalls of Data-Driven Planning

What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John...

read more
A Merger of Creativity and Data

A Merger of Creativity and Data

We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those...

read more
Luckie Wins Gold and Bronze Cannes Lions

Luckie Wins Gold and Bronze Cannes Lions

It’s been an amazing year at Luckie. New wins, new hires, new innovations. And now joining the list, shiny new Gold and Bronze Lions at Cannes Lions International Festival of Creativity. We’re incredibly proud of the great team and partners we have at Luckie, and are...

read more
Dave McMullen on What Sets Luckie Apart

Dave McMullen on What Sets Luckie Apart

Guiding clients on managing a seamless integration between customers and prospects is what our chief operating officer, Dave McMullen, believes sets Luckie apart. Listen below to hear more from him on the newest episode of “Simon Says, Let’s Talk Business,” a podcast...

read more
The Battle of Streaming Has Begun

The Battle of Streaming Has Begun

In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership...

read more