Over the years of working in global environments with brands that impact consumers on a worldwide scale, I’ve learned that all great strategists share certain characteristics. Here are my top four: We are multifocal, which is kind of curious since in business we’re...
We all know we’re being tracked online, and movies like The Great Hack have shown us just how terrifying Big Data can be. But with options like “Accept All Cookies” and “Only While Using App,” we’d like to believe we have some semblance of control over it. So it’s...
It’s not often in the world of advertising that you can create the headline “What Happened Here Changed the World,” mean it literally and back it up conclusively. The U.S. Civil Rights Trail is one of those assignments. It has been an opportunity to build the product...
Luckie and Company has announced that Stephanie Naman is the agency’s new Executive Creative Director. Naman will be responsible for advancing Luckie’s creative vision to take full advantage of the agency’s business intelligence, technology, and strategy capabilities...
What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John...
We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those...
It’s been an amazing year at Luckie. New wins, new hires, new innovations. And now joining the list, shiny new Gold and Bronze Lions at Cannes Lions International Festival of Creativity. We’re incredibly proud of the great team and partners we have at Luckie, and are...