Southern Research Partners With Luckie To Launch Community Health Catalyst Platform


BIRMINGHAM, October 23, 2023 — Southern Research has chosen Luckie & Co. as its marketing partner for the launch of the Community Health Catalyst platform, a unique clinical trials hub that will support patients and primary care physicians across Alabama with cutting-edge care and access to the newest tools in medicine.

Headquartered in Birmingham, Southern Research has an eight-decade legacy of revolutionizing science through drug discovery and development and prioritizing environmental health. The Community Health Catalyst platform will enable more providers to bring the best medical care to people across Alabama by giving them access to high-impact genomic testing as well as information about clinical trials that meet their unique healthcare needs.

“This platform will help doctors identify the right treatment for the right patient at the right time,” said Josh Carpenter, Southern Research President and CEO. “It will not only improve health outcomes for Alabamians, but also grow jobs and attract investment to our state. We needed a marketing partner that understands the opportunity from a holistic viewpoint, and we’re excited to start working on the launch with Luckie.”

Luckie will be responsible for developing the Community Health Catalyst brand strategy and positioning, creative, and an omnichannel marketing program that connects patients, primary care physicians, providers, and civic leaders to the platform.

“Like Southern Research, Luckie has been part of this community for decades, and we have both a professional and personal interest in advancing the healthcare of residents across Alabama,” said John Gardner, President and CEO of Luckie. “The Catalyst program is an ambitious project, and we are proud to be at the forefront of this healthcare innovation.”

The program will be managed by Luckie Health, a dedicated practice within Luckie & Co. focused exclusively on solving business challenges for healthcare brands. Luckie Health has long-standing partnerships with global pharmaceutical manufacturers, leading health insurers, and regional healthcare providers.

About Luckie: Luckie is a creative, data-driven agency that builds brands and brand experiences to solve real business problems and achieve results luck can’t explain. It is one of the top privately held marketing firms in the Southeast. Luckie works with companies in healthcare, travel & tourism, consumer packaged goods, and financial services including Regions Bank, GlaxoSmithKline, Little Debbie, and Panama City Beach. The company has offices in Birmingham, Atlanta, and Raleigh and is celebrating its 70th anniversary in 2023.

About Southern Research:
Southern Research is a nonprofit scientific research organization founded in Birmingham in 1941. Throughout its legacy, Southern Research has helped shape modern cancer treatments, including developing 7 FDA-approved cancer drugs and testing more than half of active chemotherapies on the market. The organization conducted more than $35 million in coronavirus research alongside industry partners.