Latest - Luckie & Co.

Super Bowl LX Advertising 2026: What This Year’s Commercials Reveal About Brand Strategy, Culture, and the Future of Marketing

Super Bowl LX was not defined by one dominant creative style, but by one dominant goal: reassurance.

The AI Accountability Era: 6 Shifts CMOs Can’t Ignore in 2026

Here's a stat that should make every marketing leader uncomfortable.

Advertising as a Force for Good: A Luckie Perspective on AI Access and Trust

Let’s be honest: most of us have heard the refrain before “ads ruin the experience, platforms only care about profit,” or “ad-supported models always put them ahead of you.”

The Three Biggest Obstacles to AI Adoption, According to the 2025 State of Marketing AI Report

While AI adoption is clearly accelerating, there are still fundamental gaps that could make or break companies and careers in the coming years.

What should Birmingham’s Brand Be?

When people ask me what Birmingham’s brand should be, I often remind them that a brand isn't just a logo or a tagline.

Coca-Cola’s Iconic Bottle – A Masterclass in Distinctive Assets

Navigating the Tech Tsunami: The Indispensable Role of Your Marketing Solutions Partner

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