Everyone is talking about AI, but most marketing teams are stuck in pilot purgatory (endless testing that never makes it to production).

Remember when adding someone’s first name to an email was considered personalization? Today, the bar is much higher.

Lately, LinkedIn has been flooded with AI influencers hyping the “game changing” capabilities of deep research tools from OpenAI, Google, Perplexity and xAI.

To stay ahead – or at least on pace – with the unprecedented growth of AI, marketers need to consider incorporating one of these key AI advancements to elevate our marketing strategies in 2025.

As industry giants pour millions into complex AI initiatives, challenger brands have an unprecedented opportunity to prove that surgical precision beats brute force.