The AI Research Reality Check: What Marketers Need to Know About Deep Research Tools
Lately, LinkedIn has been flooded with AI influencers hyping the “game changing” capabilities of deep research tools from OpenAI, Google, Perplexity and xAI. But hands-on testing, including a typical marketing research assignment (a Nike competitive analysis), has revealed a far more nuanced reality. Are they valuable? Absolutely. A silver bullet? Not quite. The Speed-to-Insight Advantage Let’s give credit […]