Fox 5 Atlanta brought in our very own Mitch Bennett to talk about this year’s Super Bowl ads. Find out what our CCO had to say about everything from the power of Sam Elliott’s mustache to Discover’s montage misstep.
Our CCO, Mitch Bennett, weighs in on the most important part of the big game: the ads. Brands will out-Super-Bowl themselves. This year will feature fewer commercial breaks. But the same number of commercials. So with four breaks per quarter instead of...
Luckie president John Gardner recently sat down with The Executive magazine to share his thoughts on the future of marketing, how technology is disrupting communications, and the staying-power of great storytelling. Check out the article here.
BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for 2019. The list was published in the magazine’s current issue (November 2019) and features service providers...
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they...
“Confidence starts here.” “Make today the day.” “What would you like the power to do?” If I saw these lines in real life, I likely wouldn’t conclude that this message was coming from a bank. Or that this bank could help me. But wait. Should I seek confidence,...
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and...