The Pitfalls of Data-Driven Planning

The Pitfalls of Data-Driven Planning

What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John...

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A Merger of Creativity and Data

A Merger of Creativity and Data

We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those...

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Luckie Wins Gold and Bronze Cannes Lions

Luckie Wins Gold and Bronze Cannes Lions

It’s been an amazing year at Luckie. New wins, new hires, new innovations. And now joining the list, shiny new Gold and Bronze Lions at Cannes Lions International Festival of Creativity. We’re incredibly proud of the great team and partners we have at Luckie, and are...

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Mitch Bennett on Super Bowl LV Ads

Mitch Bennett on Super Bowl LV Ads

If you watched Birmingham’s ABC 33/40 station this week, you may have seen a familiar face. Luckie CCO Mitch Bennett joined the team at “Talk of Alabama” to discuss what’s to come during this year’s Super Bowl ads. Hear why he thinks new and small brands are poised to...

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A Message of Remembrance from Tommy Luckie on 9/11

A Message of Remembrance from Tommy Luckie on 9/11

This morning, I was out early and saw a flag at half-mast. I was reminded that this is the anniversary of 9/11. On this day 19 years ago, almost 3,000 people were killed in the largest terrorist attack on American soil. Today is officially called “Patriot Day,” a...

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