What’s Luck Got To Do With It?

You might have noticed us talking a little differently lately. Less “see what others don’t” and more “it’s not luck; it’s Luckie.” That’s not just a clever turn of phrase – it’s a guidepost for everything we do. Our name might be Luckie, but we don’t believe in luck. Let’s break it down.

It’s Not Luck

You’d think we’d be big proponents of luck based on our name and all, but it’s actually our sworn enemy (except during football season, of course). Luck is an elusive deceiver that lulls you into complacency, and we’ve identified it all over the marketing industry.

“That worked last time, didn’t it?”

“Let’s just see what happens.”

“If it was successful for others, maybe it will be successful for us.”  

We’ve seen just how damaging this kind of thinking can be for brands, so we’ve made it our mission to eliminate luck at every opportunity.

It’s Luckie

So how do we do it? Using data to guide our every decision, we make informed choices and take strategic risks to achieve results that luck can’t explain. Hear more about this directly from our fearless leaders: