Jack’s Family Restaurants Names Luckie Digital Agency of Record

BIRMINGHAM — Luckie has been named digital agency of record for Jack’s Family Restaurants (Jack’s), effective immediately. With more than 200 locations in four southern states, Jack’s is a fast-growing QSR brand committed to serving high-quality, hand-made Southern food with an emphasis on community involvement and charitable giving. Luckie will be responsible for digital brand strategy, developing creative for display, social and website applications, as well as providing business intelligence to drive same-store sales and digital engagement.

“We appreciate Luckie’s data-first approach to marketing, which is what we need as we focus on store growth and market expansion,” said Billie Jo Waara, Chief Marketing Officer of Jack’s. “With more than 20 new locations planned for 2023, we have a terrific opportunity to elevate our brand online and engage with new and existing guests in a more robust, targeted way.”

John Gardner, president and CEO of Luckie adds: “We are thrilled to be working with Jack’s, especially as their digital AOR. Helping multi-unit businesses grow sales and engagement is a sweet spot for us. We also love partnering with other businesses that have long histories in Birmingham and the South – this is true alignment for both of our brands.”