Multichannel to Omnichannel: Going “Omni” in Healthcare Marketing
For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference? Multichannel marketing is the use of multiple channels to allow customers to engage in the way they most prefer. This might […]
Luckie adds 20-Year Tech Veteran to Martech Team
LUCKIE is expanding its executive leadership team with the addition of Tunde Noibi as Vice President of Marketing Technology. Noibi joins LUCKIE with 20 years of technology experience as an analyst, consultant and leader in technology project support and product development. He will lead the agency’s marketing technology practice, focusing on technology innovation and […]
Luckie & Co. and Alabama Tourism Department Share National Award
ATLANTA — June 9, 2018 – Marketing solutions firm Luckie & Co. in partnership with longtime client Alabama Tourism Department, has won a prestigious Silver ADDY honor for their work on the U.S. Civil Rights Trail project. The awards ceremony took place on June 8 in Chicago. The American Advertising Awards (ADDYs) are the advertising […]
Luckie & Co. Adds Creative Director and Bi/Analytics Lead
Luckie & Co.announced two additions to the agency’s Atlanta-based team. Maria Goodall joins as Creative Director while Brian Lamkin joins as Vice President of Business Intelligence and Analytics Solutions. Goodall joins Luckie & Co. from Moxie, where she most recently served as associate creative director. With two decades of marketing and advertising experience, she has […]
Luckie & Co. Expands Healthcare Marketing Team
New Hires Strengthen Agency’s Experience with Big Pharma and HCPs Luckie & Co. announced an addition to the agency’s expanding national healthcare team: Kamala Prince joins Luckie as the firm’s Strategic Business Unit Leader, Pharma. Kamala Prince brings 16 years of pharmaceutical industry marketing experience to the team. She most recently led patient marketing at […]
Luckie & Alabama Tourism Department Share National Award for Advertising Excellence for U.S. Civil Rights Trail
ATLANTA — June 9, 2018 – Marketing solutions firm Luckie & Co. in partnership with long-time client Alabama Tourism Department, has won a prestigious Silver ADDY honor for their work on the U.S. Civil Rights Trail project. The awards ceremony took place on June 8 in Chicago. The American Advertising Awards (ADDY’s) are the advertising […]
Luckie & Co. Partners with University of Georgia Grady College of Journalism and Mass Comm
Collaboration Creates New Opportunities to Leverage ‘Generation Z’ Data and Insights for Luckie & Co.’s Client Marketing Campaigns ATLANTA – April 20, 2018 – Luckie & Co. today announced the agency will support three student initiatives within the University of Georgia’s Grady College of Journalism and Mass Communication for one year: the AdPR Academy, the […]