Collaboration Creates New Opportunities to Leverage ‘Generation Z’ Data and Insights for Luckie & Co.’s Client Marketing Campaigns
ATLANTA – April 20, 2018 – Luckie & Co. today announced the agency will support three student initiatives within the University of Georgia’s Grady College of Journalism and Mass Communication for one year: the AdPR Academy, the SEE Suite Social Media Engagement and Evaluation Lab, and the student-led advertising agency, Talking Dog.
The partnership opens opportunities for Luckie & Co. employees and clients to learn insights and data about ‘Generation Z,’ the demographic cohort spanning the mid-1990’s to present, and the largest segment of the North American population.
With the Talking Dog Agency, Luckie & Co. will engage students with client research assignments. Through the SEE Suite initiative, Luckie & Co. will benefit from research and data analysis conducted by students in the College’s Social media Engagement and Evaluation Lab. And Luckie & Co. executives will be guest lecturers at the AdPR Academy, a weeklong boot camp designed to teach tangible advertising and public relations skills to students from diverse backgrounds.
“It’s a natural for us to partner with Grady College and interact with the next generation of advertising and PR professionals,” said John Gardner, president of Luckie & Co. “The school’s research- and data-centric approach aligns with what we do every day with clients, and we’re looking forward to working with the students in a variety of ways.”
“We are excited to work with Luckie & Co. They are insightful about how to engage students in real world problem-solving, which is a value-added educational model,” said Bryan H. Reber, Ph.D., the department head of advertising and public relations for Grady College. “John and the Luckie team have already been engaged with us in several ways. Their enthusiasm for helping students is self-evident. We are grateful for the ways Luckie & Co. have chosen to partner with the University of Georgia Grady College Department of Advertising and Public Relations. We look forward to a fruitful collaboration.”
Luckie & Co.’s initial engagement with Grady College continues through fall 2018. The company has similar, ongoing programs with Michigan State University, University of Alabama and the University of Mississippi.
About Luckie & Co.
Privately owned and fiercely independent for 65 years, with primary offices in Atlanta and Birmingham, Luckie & Co. is a marketing firm that uses data, insights and relevance to solve its clients’ toughest challenges. The firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in tourism, healthcare and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at Luckie.com.
