For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference? Multichannel marketing is the use of multiple channels to...
LUCKIE’s senior pharma team leader Kamala Prince is one of 16 women being recognized nationally for her ability to innovate and inspire. MM&M’s Hall of Femme honors healthcare professionals who set the bar higher within their organizations. Out of 100 nominations,...
What are the critical elements of a successful drug launch? What is the adoption curve for healthcare professionals? How quickly can a new product go from product approval to script? Watch John Gardner discuss how we utilize data to understand the unique behavioral...
Using predictive analytics, we form closer connections with patients and professionals, pulling in all elements of data to grow pharmaceutical brands.
Physicians used to be the sole source of medical information for their patients. Today, however, patients are increasingly searching the internet first for health information. Even though smartphones, tablets and other digital devices have made it possible to research...
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007. In digital marketing terms, seven years is an eternity and I immediately dismissed it as dated. Useless. History. Reluctantly, I read the book. And I was changed...
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste,...