EXCERPT FROM PM360: Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is still having reverberations on our economy, our health, and the life sciences industry to this day—but that didn’t stop us from asking 10 industry experts to...
As seen in the September 2022 issue of MM+M magazine. Tap into the power of prescriptive analytics. Would you prefer to predict that a physician will write a prescription or to actually get the script written? By evolving your use of data, you can take control of the...
We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those...
BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for 2019. The list was published in the magazine’s current issue (November 2019) and features service providers...
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they...
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and...
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007. In digital marketing terms, seven years is an eternity and I immediately dismissed it as dated. Useless. History. Reluctantly, I read the book. And I was changed...