One of the region’s top creative directors is joining Luckie as the firm’s new Chief Creative Officer.
Fresh off a recent win at the 2019 Cannes International Festivity of Creativity for his work with The Coca-Cola Company and Delta Air Lines, Mitch Bennett is leaving IPG’s Atlanta-based Fitzco to join Luckie this month.
Bennett will work across Luckie’s Atlanta and Birmingham offices, guiding creative solutions for the agency’s clients, and evolving the firm’s creative vision and focus. He is the third senior executive hired by Luckie in the past year, following the agency’s acquisition of a new marketing technology VP, and a vice president of business intelligence & analytics. The agency has also hired two creative directors and a director of content in the last 12 months.
“We have been very intentional in our search for a new creative lead, taking the better part of a year to find someone with the right experience and disruptive mindset to inform our innovation and to lead our partners into the future with data-driven, creative solutions,” said John Gardner, president of Luckie. “We now have a leadership team – and a deep bench – that reflects our focus on technology, business intelligence, and creativity to drive strategic solutions for our partners. Blend that talent with our portfolio of results and we are well positioned to challenge any competitor. Mitch is a critical piece to the team and our future.”
Bennett’s depth of client experience complements Luckie’s centers of excellence in financial services, pharma/healthcare, hospitality and consumer package goods.
Prior to Fitzco, where Bennett worked on Coca-Cola, McCormick, Checkers & Rally’s, Synovus Bank, Harry’s, Quikrete, Mellow Mushroom, and others, he was with Crispin Porter + Bogusky working with Microsoft on the global launch of the Windows Phone. He also served as creative director at GSD&M, leading work with AT&T, American Legacy Foundation, Southwest Airlines, and Goodyear. And he began his career as a copywriter at BBDO in New York before joining McKinney in Durham, N.C. to help introduce the Travelocity Roaming Gnome.
Bennett’s work has been recognized by every major industry award including Cannes, One Show, D&AD, Clios, Webby Awards, Communication Arts, and Adweek’s and Time Magazine’s Ads of the Year. Most recently his Coke 1,000 Songs campaign won at every show, including Best in Discipline at One Show and Grand Prix at AdStars Asia.
“What drew me to Luckie is the opportunity here,” said Bennett. “The agency’s investment and leadership in data and technology means we can take creative ideas to inventive new places that break through and truly delight people. And Luckie’s independence means we can do what’s right, for both our clients and the ideas, to make them successful. We are in a great position to help evolve how marketing works in the future.”
Bennett is a graduate of the University of North Carolina at Chapel Hill and is a current instructor at Creative Circus, where he is an alum of the school’s copywriting program. He resides in Peachtree Corners.