Latest - Page 3 of 14 - Luckie & Co.

ARE WE ENTERING A NEW ERA FOR DMOs?

Destination marketing organizations (DMOs) and tourist development councils (TDCs) are keeping their eyes peeled on two bills that recently passed the Florida House of Representatives and have made their way to the Senate.

How AI Is Making Hyper-Personalization Accessible to Challenger Brands

Remember when adding someone’s first name to an email was considered personalization? Today, the bar is much higher.

Navigating the (Near) Future of Consumer Health Products

Luckie recently attended the Consumer Health Products Association (CHPA) Self-Care Leadership Summit in San Antonio, where leaders from the top names in consumer health gathered to share insights, discuss challenges and chart the course ahead.

The AI Research Reality Check: What Marketers Need to Know About Deep Research Tools

Lately, LinkedIn has been flooded with AI influencers hyping the “game changing” capabilities of deep research tools from OpenAI, Google, Perplexity and xAI.

What should Birmingham’s Brand Be?

When people ask me what Birmingham’s brand should be, I often remind them that a brand isn't just a logo or a tagline.

Winning with AI: The Healthcare Marketer’s Roadmap for 2025

As I think about 2025 and the most important opportunities for healthcare brands, AI is at the top of the list.

5 AI Advancements Shaping Marketing in 2025

To stay ahead – or at least on pace – with the unprecedented growth of AI, marketers need to consider incorporating one of these key AI advancements to elevate our marketing strategies in 2025.