Hey, Siri – how will the new IOS update affect marketers?
The latest development in the race to protect consumers’ data privacy includes Apple all but killing the IDFA1. Previously, custom privacy settings were available inside of iOS 13 to disable IDFA, but now Apple will require users to enable tracking within each individual application. What you may not have read about this update is that […]
Three Types of Meetings That Could Save Your Sanity
As a creative director, I don’t usually think about the mechanics of meetings and how to make them more effective. But these last couple months, trapped in front of a rickety stand-up desk made out of a toy bin, an Amazon box and tattered copies of CA Annuals from the 2000s, I definitely have a […]
Zooming In: Features You Never Knew You Needed
It’s hard to believe that just a few weeks ago, working from home (WFH) full-time was encouraged by many employers. Now, following the extended social distancing guidelines from The White House and more states layering in even heavier restrictions, WFH isn’t just suggested—it is mandated. So if you haven’t already, it’s time to break out those old […]
Empathy and Personalization: It’s Time to Look at Your Brand Experience
Social distancing is the new normal. People are relying on their devices more than ever to fulfill both their work responsibilities and social interaction needs. Media mavens are jumping at this unprecedented opportunity and inundating consumers across paid and owned channels with ads promoting their brand. Unfortunately, many opportunity-seekers lack empathy and their messages fall flat. […]
How To Be a Brand Ally During a Time of Crisis
In the age of the coronavirus, we as marketers need to understand the unique role brands play in consumers’ lives and the high expectations consumers place on us. Identifying actionable and empathetic ways of sharing helpful content with our audiences during this potentially scary time can help to alleviate some of the anxiety caused by […]
Mitch Bennett on Super Bowl LIV Ads
Fox 5 Atlanta brought in our very own Mitch Bennett to talk about this year’s Super Bowl ads. Find out what our CCO had to say about everything from the power of Sam Elliott’s mustache to Discover’s montage misstep.
5 Things That Will Almost Certainly Happen in Super Bowl LIV
Our CCO, Mitch Bennett, weighs in on the most important part of the big game: the ads. Brands will out-Super-Bowl themselves. This year will feature fewer commercial breaks. But the same number of commercials. So with four breaks per quarter instead of five, that means each will be packed with more commercials than […]