Zooming In: Features You Never Knew You Needed
It’s hard to believe that just a few weeks ago, working from home (WFH) full-time was encouraged by many employers. Now, following the extended social distancing guidelines from The White House and more states layering in even heavier restrictions, WFH isn’t just suggested—it is mandated. So if you haven’t already, it’s time to break out those old […]
Empathy and Personalization: It’s Time to Look at Your Brand Experience
Social distancing is the new normal. People are relying on their devices more than ever to fulfill both their work responsibilities and social interaction needs. Media mavens are jumping at this unprecedented opportunity and inundating consumers across paid and owned channels with ads promoting their brand. Unfortunately, many opportunity-seekers lack empathy and their messages fall flat. […]
How To Be a Brand Ally During a Time of Crisis
In the age of the coronavirus, we as marketers need to understand the unique role brands play in consumers’ lives and the high expectations consumers place on us. Identifying actionable and empathetic ways of sharing helpful content with our audiences during this potentially scary time can help to alleviate some of the anxiety caused by […]
Mitch Bennett on Super Bowl LIV Ads
Fox 5 Atlanta brought in our very own Mitch Bennett to talk about this year’s Super Bowl ads. Find out what our CCO had to say about everything from the power of Sam Elliott’s mustache to Discover’s montage misstep.
5 Things That Will Almost Certainly Happen in Super Bowl LIV
Our CCO, Mitch Bennett, weighs in on the most important part of the big game: the ads. Brands will out-Super-Bowl themselves. This year will feature fewer commercial breaks. But the same number of commercials. So with four breaks per quarter instead of five, that means each will be packed with more commercials than […]
Tech Trends Have Changed Marketing, But It’s Still About the Story
Luckie president John Gardner recently sat down with The Executive magazine to share his thoughts on the future of marketing, how technology is disrupting communications, and the staying-power of great storytelling. Check out the article here.
Luckie Among ‘Top 10 Pharma Marketing Companies’
BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for 2019. The list was published in the magazine’s current issue (November 2019) and features service providers that “are at the forefront of providing pharma marketing consulting services and […]
Let’s Stop Banking on Assumptions
“Confidence starts here.” “Make today the day.” “What would you like the power to do?” If I saw these lines in real life, I likely wouldn’t conclude that this message was coming from a bank. Or that this bank could help me. But wait. Should I seek confidence, affirmation or power from my bank? […]
The Beauty of a Simple, Elegant Solution
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and Pharmaceuticals. Pharma, in particular, isn’t often lauded as an industry known for creative thinking. The myth is that rules […]
Building a Storytelling Foundation in the Healthcare Space
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007. In digital marketing terms, seven years is an eternity and I immediately dismissed it as dated. Useless. History. Reluctantly, I read the book. And I was changed forever. In the book, the authors discuss the […]