Mitch Bennett on Super Bowl LIV Ads
Fox 5 Atlanta brought in our very own Mitch Bennett to talk about this year’s Super Bowl ads. Find out what our CCO had to say about everything from the power of Sam Elliott’s mustache to Discover’s montage misstep.
5 Things That Will Almost Certainly Happen in Super Bowl LIV
Our CCO, Mitch Bennett, weighs in on the most important part of the big game: the ads. Brands will out-Super-Bowl themselves. This year will feature fewer commercial breaks. But the same number of commercials. So with four breaks per quarter instead of five, that means each will be packed with more commercials than […]
Tech Trends Have Changed Marketing, But It’s Still About the Story
Luckie president John Gardner recently sat down with The Executive magazine to share his thoughts on the future of marketing, how technology is disrupting communications, and the staying-power of great storytelling. Check out the article here.
Luckie Among ‘Top 10 Pharma Marketing Companies’
BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for 2019. The list was published in the magazine’s current issue (November 2019) and features service providers that “are at the forefront of providing pharma marketing consulting services and […]
Let’s Stop Banking on Assumptions
“Confidence starts here.” “Make today the day.” “What would you like the power to do?” If I saw these lines in real life, I likely wouldn’t conclude that this message was coming from a bank. Or that this bank could help me. But wait. Should I seek confidence, affirmation or power from my bank? […]
The Beauty of a Simple, Elegant Solution
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and Pharmaceuticals. Pharma, in particular, isn’t often lauded as an industry known for creative thinking. The myth is that rules […]
Building a Storytelling Foundation in the Healthcare Space
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007. In digital marketing terms, seven years is an eternity and I immediately dismissed it as dated. Useless. History. Reluctantly, I read the book. And I was changed forever. In the book, the authors discuss the […]
The Importance of Micro Influencers for CPG Brands
As a mid-millennial (what I’m calling the 1986-1991 birth year babies), most people assume my days consist of avocado toast, checking social media platforms every five minutes, midday yoga classes and quite literally keeping up with the Kardashians by sharing and liking all of their content. In reality, I don’t follow a single Kardashian and […]
Multichannel to Omnichannel: Going “Omni” in Healthcare Marketing
For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference? Multichannel marketing is the use of multiple channels to allow customers to engage in the way they most prefer. This might […]
Creating Opportunities Within CPG Disruption
I’m the holy grail for most CPG brands. I’m the millennial xennial mom, the primary shopper, the master of the list – when I make a list. Part-time Instacarter, part-time aisle walker, my shopping habits change as quickly as my 4-year-old’s mood. The CPG landscape is evolving just as quickly. A new shopper behavioral […]