Hey, Siri — are advertisers still tracking me?
A cookie-less future has been imminent for the past few years. We just saw IDFA changes rolled out in iOS 14 after some delays, and now Apple is shaking things up again. Just announced at WWDC, Apple will roll out features that will again force us to change our approach as marketers. What is […]
Dave McMullen on What Sets Luckie Apart
Guiding clients on managing a seamless integration between customers and prospects is what our chief operating officer, Dave McMullen, believes sets Luckie apart. Listen below to hear more from him on the newest episode of “Simon Says, Let’s Talk Business,” a podcast featuring interviews with high-preforming business professionals.
The Battle of Streaming Has Begun
In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership over household and personal data with its YouTube TV app. Roku will not agree […]
Who Stole the Cookies?
With the cookie-less world showing no signs of slowing, brands and marketers must prepare for the challenges ahead. To help explain how these changes will affect us all, experts at Luckie hosted a webinar to discuss how we got here and ways to come out on top. Learn to not only survive in a cookie-less […]
Chapter 1 | What Makes Luckie Unique?
Welcome to Luckie’s new video series where leaders from four of our critical areas of marketing solutions architecture sit down to talk about our “68-year-old startup” and how we work across departments to see what others don’t. You’ll hear from Luckie President John Gardner, CCO Mitch Bennett, VP Marketing Technology Tunde Noibi, VP Strategy and […]
Mitch Bennett on Super Bowl LV Ads
If you watched Birmingham’s ABC 33/40 station this week, you may have seen a familiar face. Luckie CCO Mitch Bennett joined the team at “Talk of Alabama” to discuss what’s to come during this year’s Super Bowl ads. Hear why he thinks new and small brands are poised to win big, and how data is […]
A Humbling Lesson in Leadership
I am usually confident in my decisions, not because I’m innately a good decision maker, but because I’m a data-driven guy. When I examine the data, it tells me where to go — and go fast! Like many entrepreneurs, I’m also an all-out analytical thinker. I see opportunity in data and numbers. While this […]
Timesaving Tips for Daylight Saving Time
Have you ever been on an extended vacation and in the middle of it asked yourself, “What day is it?” Somewhere between fun-filled activities and sleeping late, you lost yourself in the flow of vacation life and drifted further away from a routine and a clear awareness of date and time. I’ve had a similar […]
Is the Advertising Industry Failing Halloween?
From sedans topped with big red bows to bottle-wielding polar bears, we all know which holiday receives the most attention from advertisers. But when we think about ads associated with the second-largest commercial holiday in the U.S., it’s easy to draw a blank. Sorry, Will Arnett. Halloween is a $9 billion industry, with nearly 50% […]
Overcoming “Strategy-Phobia” in Nonprofits
“We got a grant! Let’s do a video!” is an oft-heard rallying cry in the nonprofit world. But it can be a costly mistake in the long run. When Luckie set out to offer free marketing consultations to local nonprofits, this was a common theme across a variety of organizations. Luckie launched our Work From […]