A Humbling Lesson in Leadership
I am usually confident in my decisions, not because I’m innately a good decision maker, but because I’m a data-driven guy. When I examine the data, it tells me where to go — and go fast! Like many entrepreneurs, I’m also an all-out analytical thinker. I see opportunity in data and numbers. While this […]
Timesaving Tips for Daylight Saving Time
Have you ever been on an extended vacation and in the middle of it asked yourself, “What day is it?” Somewhere between fun-filled activities and sleeping late, you lost yourself in the flow of vacation life and drifted further away from a routine and a clear awareness of date and time. I’ve had a similar […]
Is the Advertising Industry Failing Halloween?
From sedans topped with big red bows to bottle-wielding polar bears, we all know which holiday receives the most attention from advertisers. But when we think about ads associated with the second-largest commercial holiday in the U.S., it’s easy to draw a blank. Sorry, Will Arnett. Halloween is a $9 billion industry, with nearly 50% […]
Overcoming “Strategy-Phobia” in Nonprofits
“We got a grant! Let’s do a video!” is an oft-heard rallying cry in the nonprofit world. But it can be a costly mistake in the long run. When Luckie set out to offer free marketing consultations to local nonprofits, this was a common theme across a variety of organizations. Luckie launched our Work From […]
6 Observations In 6 months of a COVID-19 Economy
Hello? Is this thing on? Is anyone out there truly energized about business right now? It’s a question I started asking myself as we enter the sixth month of this unprecedented COVID economy. Thankfully, I’m seeing signs of life as consumers begin to reengage in economic activity. Thankfully, live sports have returned to TV. Thankfully, […]
Hey, Siri – how will the new IOS update affect marketers?
The latest development in the race to protect consumers’ data privacy includes Apple all but killing the IDFA1. Previously, custom privacy settings were available inside of iOS 13 to disable IDFA, but now Apple will require users to enable tracking within each individual application. What you may not have read about this update is that […]
Three Types of Meetings That Could Save Your Sanity
As a creative director, I don’t usually think about the mechanics of meetings and how to make them more effective. But these last couple months, trapped in front of a rickety stand-up desk made out of a toy bin, an Amazon box and tattered copies of CA Annuals from the 2000s, I definitely have a […]
Zooming In: Features You Never Knew You Needed
It’s hard to believe that just a few weeks ago, working from home (WFH) full-time was encouraged by many employers. Now, following the extended social distancing guidelines from The White House and more states layering in even heavier restrictions, WFH isn’t just suggested—it is mandated. So if you haven’t already, it’s time to break out those old […]
Empathy and Personalization: It’s Time to Look at Your Brand Experience
Social distancing is the new normal. People are relying on their devices more than ever to fulfill both their work responsibilities and social interaction needs. Media mavens are jumping at this unprecedented opportunity and inundating consumers across paid and owned channels with ads promoting their brand. Unfortunately, many opportunity-seekers lack empathy and their messages fall flat. […]
How To Be a Brand Ally During a Time of Crisis
In the age of the coronavirus, we as marketers need to understand the unique role brands play in consumers’ lives and the high expectations consumers place on us. Identifying actionable and empathetic ways of sharing helpful content with our audiences during this potentially scary time can help to alleviate some of the anxiety caused by […]