Luckie Among ‘Top 10 Pharma Marketing Companies’
BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for 2019. The list was published in the magazine’s current issue (November 2019) and features service providers that “are at the forefront of providing pharma marketing consulting services and […]
Let’s Stop Banking on Assumptions
“Confidence starts here.” “Make today the day.” “What would you like the power to do?” If I saw these lines in real life, I likely wouldn’t conclude that this message was coming from a bank. Or that this bank could help me. But wait. Should I seek confidence, affirmation or power from my bank? […]
The Beauty of a Simple, Elegant Solution
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and Pharmaceuticals. Pharma, in particular, isn’t often lauded as an industry known for creative thinking. The myth is that rules […]
Building a Storytelling Foundation in the Healthcare Space
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007. In digital marketing terms, seven years is an eternity and I immediately dismissed it as dated. Useless. History. Reluctantly, I read the book. And I was changed forever. In the book, the authors discuss the […]
The Importance of Micro Influencers for CPG Brands
As a mid-millennial (what I’m calling the 1986-1991 birth year babies), most people assume my days consist of avocado toast, checking social media platforms every five minutes, midday yoga classes and quite literally keeping up with the Kardashians by sharing and liking all of their content. In reality, I don’t follow a single Kardashian and […]
Multichannel to Omnichannel: Going “Omni” in Healthcare Marketing
For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference? Multichannel marketing is the use of multiple channels to allow customers to engage in the way they most prefer. This might […]
Creating Opportunities Within CPG Disruption
I’m the holy grail for most CPG brands. I’m the millennial xennial mom, the primary shopper, the master of the list – when I make a list. Part-time Instacarter, part-time aisle walker, my shopping habits change as quickly as my 4-year-old’s mood. The CPG landscape is evolving just as quickly. A new shopper behavioral […]
Smart Speakers Today
Come on, Alexa. I need more from you. According to the Consumer Technology Association, U.S. shoppers were projected to spend $96.1 billion on technology in 2018, with 36 percent of Americans expected to purchase some kind of smart home device. And Amazon reported that last year’s Black Friday weekend was the strongest holiday shopping weekend […]
Critical Elements of a Successful Drug Launch
What are the critical elements of a successful drug launch? What is the adoption curve for healthcare professionals? How quickly can a new product go from product approval to script? Watch John Gardner discuss how we utilize data to understand the unique behavioral characteristics of prescribers and overcome obstacles to adoption.
Predictive Analytics in Pharmaceutical Marketing
Using predictive analytics, we form closer connections with patients and professionals, pulling in all elements of data to grow pharmaceutical brands.