The New 4 P’s of Pharmaceutical Marketing
In marketing, the pharmaceutical industry is miles behind traditional consumer marketing industries, like consumer packaged goods and over-the-counter products. The industry must quickly learn to adapt marketing from a push-based distribution model to one that is now consumer-pulled. Pharmaceutical firms are adapting their focus and approach to accommodate this customer-led shift in their marketing mix. […]
Travel Marketing in a Modern World: 6 Tips for Success
When does the customer experience begin for today’s modern traveler? Here’s a hint: It’s long before the check-in time at their hotel and months before they attempt to cram two weeks’ worth of clothes into a carry-on bag. Today’s travelers are more connected than ever – to their phones, to each other, to their destinations. […]
How Travelers Use Pinterest vs. Instagram and Why It Matters to Marketers
Right now, many social media channels are starting to borrow heavily from one another. Several have introduced stories, live capabilities and other features to help individuals and marketers plan content and push it to their audiences. And while at first glance it might seem like all social networks are becoming the same, the exact opposite […]