Chapter 1 | What Makes Luckie Unique?
Welcome to Luckie’s new video series where leaders from four of our critical areas of marketing solutions architecture sit down to talk about our “68-year-old startup” and how we work across departments to see what others don’t. You’ll hear from Luckie President John Gardner, CCO Mitch Bennett, VP Marketing Technology Tunde Noibi, VP Strategy and […]
Mitch Bennett on Super Bowl LV Ads
If you watched Birmingham’s ABC 33/40 station this week, you may have seen a familiar face. Luckie CCO Mitch Bennett joined the team at “Talk of Alabama” to discuss what’s to come during this year’s Super Bowl ads. Hear why he thinks new and small brands are poised to win big, and how data is […]
A Humbling Lesson in Leadership
I am usually confident in my decisions, not because I’m innately a good decision maker, but because I’m a data-driven guy. When I examine the data, it tells me where to go — and go fast! Like many entrepreneurs, I’m also an all-out analytical thinker. I see opportunity in data and numbers. While this […]
Timesaving Tips for Daylight Saving Time
Have you ever been on an extended vacation and in the middle of it asked yourself, “What day is it?” Somewhere between fun-filled activities and sleeping late, you lost yourself in the flow of vacation life and drifted further away from a routine and a clear awareness of date and time. I’ve had a similar […]
Is the Advertising Industry Failing Halloween?
From sedans topped with big red bows to bottle-wielding polar bears, we all know which holiday receives the most attention from advertisers. But when we think about ads associated with the second-largest commercial holiday in the U.S., it’s easy to draw a blank. Sorry, Will Arnett. Halloween is a $9 billion industry, with nearly 50% […]
Overcoming “Strategy-Phobia” in Nonprofits
“We got a grant! Let’s do a video!” is an oft-heard rallying cry in the nonprofit world. But it can be a costly mistake in the long run. When Luckie set out to offer free marketing consultations to local nonprofits, this was a common theme across a variety of organizations. Luckie launched our Work From […]
6 Observations In 6 months of a COVID-19 Economy
Hello? Is this thing on? Is anyone out there truly energized about business right now? It’s a question I started asking myself as we enter the sixth month of this unprecedented COVID economy. Thankfully, I’m seeing signs of life as consumers begin to reengage in economic activity. Thankfully, live sports have returned to TV. Thankfully, […]