Recently, Justin Bieber spent 500 ethereum, or $1.29 million at the time, on a Bored Ape Yacht Club (BAYC) NFT. You’re probably familiar with the popular digital art collection, which has also been touted by celebrities like Jimmy Fallon, Snoop Dogg, Paris Hilton and...
Over the years of working in global environments with brands that impact consumers on a worldwide scale, I’ve learned that all great strategists share certain characteristics. Here are my top four: We are multifocal, which is kind of curious since in business we’re...
We all know we’re being tracked online, and movies like The Great Hack have shown us just how terrifying Big Data can be. But with options like “Accept All Cookies” and “Only While Using App,” we’d like to believe we have some semblance of control over it. So it’s...
What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John...
A cookie-less future has been imminent for the past few years. We just saw IDFA changes rolled out in iOS 14 after some delays, and now Apple is shaking things up again. Just announced at WWDC, Apple will roll out features that will again force us to change our...
Guiding clients on managing a seamless integration between customers and prospects is what our chief operating officer, Dave McMullen, believes sets Luckie apart. Listen below to hear more from him on the newest episode of “Simon Says, Let’s Talk Business,” a podcast...
In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership...