EXCERPT FROM PM360: Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is still having reverberations on our economy, our health, and the life sciences industry to this day—but that didn’t stop us from asking 10 industry experts to...
As seen in the September 2022 issue of MM+M magazine. Tap into the power of prescriptive analytics. Would you prefer to predict that a physician will write a prescription or to actually get the script written? By evolving your use of data, you can take control of the...
Luck is diabolical. At once charming and persuasive, comforting and fascinating, luck makes you feel smart and seen. More alive than you’ve ever been. You imagine a happy, successful future together. You feel on top of the world. And then it ghosts you when you need...
They say fortune favors the brave, but little is said about the brave being lucky. Think about it. Most anyone with good fortune will tell you they also had good luck, but rarely do people with good luck end up tallying a good fortune. This isn’t just poetic theory....
In 2021, online shoppers saw more than 6 billion “out of stock” messages during the holiday shopping season. That’s a 253% increase over the 2019 pre-COVID season and a 10% jump from 2020 (which, you might remember, was the year we couldn’t find toilet paper...
Recently, Justin Bieber spent 500 ethereum, or $1.29 million at the time, on a Bored Ape Yacht Club (BAYC) NFT. You’re probably familiar with the popular digital art collection, which has also been touted by celebrities like Jimmy Fallon, Snoop Dogg, Paris Hilton and...
Over the years of working in global environments with brands that impact consumers on a worldwide scale, I’ve learned that all great strategists share certain characteristics. Here are my top four: We are multifocal, which is kind of curious since in business we’re...