The Pitfalls of Data-Driven Planning

The Pitfalls of Data-Driven Planning

What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John...

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Dave McMullen on What Sets Luckie Apart

Dave McMullen on What Sets Luckie Apart

Guiding clients on managing a seamless integration between customers and prospects is what our chief operating officer, Dave McMullen, believes sets Luckie apart. Listen below to hear more from him on the newest episode of “Simon Says, Let’s Talk Business,” a podcast...

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The Battle of Streaming Has Begun

The Battle of Streaming Has Begun

In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership...

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Who Stole the Cookies?

Who Stole the Cookies?

With the cookie-less world showing no signs of slowing, brands and marketers must prepare for the challenges ahead. To help explain how these changes will affect us all, experts at Luckie hosted a webinar to discuss how we got here and ways to come out on top. Learn...

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Chapter 1 | What Makes Luckie Unique?

Chapter 1 | What Makes Luckie Unique?

Welcome to Luckie’s new video series where leaders from four of our critical areas of marketing solutions architecture sit down to talk about our “68-year-old startup” and how we work across departments to see what others don’t. You’ll hear from Luckie President John...

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Mitch Bennett on Super Bowl LV Ads

Mitch Bennett on Super Bowl LV Ads

If you watched Birmingham’s ABC 33/40 station this week, you may have seen a familiar face. Luckie CCO Mitch Bennett joined the team at “Talk of Alabama” to discuss what’s to come during this year’s Super Bowl ads. Hear why he thinks new and small brands are poised to...

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