A Field-Tested Framework for Turning AI Ambition Into Real Impact
Everyone is talking about AI, but most marketing teams are stuck in pilot purgatory (endless testing that never makes it to production).
The Three Biggest Obstacles to AI Adoption, According to the 2025 State of Marketing AI Report
While AI adoption is clearly accelerating, there are still fundamental gaps that could make or break companies and careers in the coming years.
How AI Is Making Hyper-Personalization Accessible to Challenger Brands
Remember when adding someone’s first name to an email was considered personalization? Today, the bar is much higher.
The AI Research Reality Check: What Marketers Need to Know About Deep Research Tools
Lately, LinkedIn has been flooded with AI influencers hyping the “game changing” capabilities of deep research tools from OpenAI, Google, Perplexity and xAI.
5 AI Advancements Shaping Marketing in 2025
To stay ahead – or at least on pace – with the unprecedented growth of AI, marketers need to consider incorporating one of these key AI advancements to elevate our marketing strategies in 2025.
How Challenger Brands Can Win with AI: Stop Playing Catch-Up, Start Innovating
As industry giants pour millions into complex AI initiatives, challenger brands have an unprecedented opportunity to prove that surgical precision beats brute force.
Ushering in a New Era of Quality Assurance With AI
In the ever-evolving landscape of software development, where innovation is prized and user experience comes first, quality assurance (QA) stands as the guardian of product excellence. From the earliest days of coding to the final release, QA ensures that software functions flawlessly, meeting the needs and expectations of its users. It is meticulous attention to […]
Revolutionizing Advertising: Apple’s New AI Features and Their Impact on Marketers
On Monday, Apple announced some big changes, including AI upgrades to iOS and Siri, branded as “Apple Intelligence” that will undoubtedly be a game changer for advertisers. By using AI to understand what users do every day, who they talk to and how they communicate, Apple is paving the way for ads that are incredibly […]
There is nothing artificial about luck.
They say machines will take over the world. Just think about it. They process information at a rate over a million times faster than humans, they don’t take sick days, they don’t have Zoom fatigue, they don’t care about remote working locations, quality of snacks, development plans or bonus calculations. They are unable to be […]
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they may miss the target audience entirely. However, patient opinion leaders can help marketers educate these difficult-to-reach […]