To stay ahead – or at least on pace – with the unprecedented growth of AI, marketers need to consider incorporating one of these key AI advancements to elevate our marketing strategies in 2025.
AI Agents: From Chat to Action
Since the launch of ChatGPT, many have been using AI as a conversational partner to answer questions and generate content. The next iteration of that is here: it’s agents. With agents, AI is evolving into digital assistants that can take action and perform tasks on our behalf. Solutions like Salesforce Agentforce and Microsoft Copilot are moving beyond basic automation to handle more complex marketing tasks. This evolution continues with AI reasoning models and improved connectivity with data/marketing software.
Action Step: Start with automating routine campaign reporting and performance analytics.
Hyper-Personalization at Scale
While personalization isn’t a new concept, most haven’t been able to do it like Starbucks, Spotify, or Netflix…until now. Driven by advancements in AI and better data integration through Customer Data Platforms (CDPs) and Digital Experience Platforms (DXPs), brands can now deliver the right message on the right channel at the right time to the right person. We’ll see more brands moving from broad audience segmentations to a “segment of one” approach.
Action Step: Begin by auditing your customer data architecture. Focus on unifying first-party data sources (CRM data, website interactions, purchase history, etc.) to enable real-time personalization.
Voice-First Customer Experience
In 2024, OpenAI predicted the “computing interface” of the future would be voice. AI voice technologies are becoming more capable, conversational, and integrated into the hardware and software consumers use day-to-day. For marketers, this means rethinking content strategy beyond text and visuals.
Action Step: Develop a voice-search content strategy focusing on conversational keywords and test voice applications.
AI-Powered Search Evolution
The way people search online for information is changing, and brands need to adapt. AI-powered search engines like Perplexity and ChatGPT are reshaping SEO, replacing traditional keyword searches with natural language conversations. Gartner predicts that 60% of searches this year could result in zero clicks as users increasingly get answers directly from search results, including Google’s AI Overviews. This disruption will only intensify as AI agents and voice search gain traction.
Action Step: Restructure your content to optimize for featured snippets and AI-readable formats. Prioritize comprehensive, structured answers to common customer questions.
Visual AI: Beyond Image Recognition
AI vision technology is creating opportunities for richer brand experiences. Through platforms like ChatGPT, Google, and Meta, a simple mobile device scan (or AI-powered glasses) can now connect consumers to product stories, personalized recommendations, and unique loyalty rewards, creating a seamless bridge between physical and digital marketing.
Action Step: Begin with AI-powered visual guidance capabilities that enhance the customer journey. Focus on implementing virtual concierge features that turn every physical touchpoint into an opportunity for personalized assistance.
Taking Action
These fast-moving advancements aren’t just buzzwords; they’re the building blocks of the future of marketing. Your success does not depend on adopting every new AI capability, but on strategically choosing where to invest based on your brand’s unique market position and customer needs. The key is to move beyond viewing AI as just a tool for efficiency and start seeing it as a core driver of competitive advantage.
Partner in Your AI Journey
Reach out to Mark directly to learn more.