Panama City Beach | Fun for All
For people living with disabilities, leaving home can mean facing uncertainty and challenges. Panama City Beach wanted to tackle this issue head-on. Known as the “Real. FUN. Beach,” PCB set out to make sure that everyone could take part. Its new “Fun for All” initiative helps ensure that visitors with mobility, vision, hearing and neurodiverse needs find support and services to help them enjoy all that PCB has to offer.
Since we don’t believe in luck, we rooted Fun for All in research to keep every communication real, appropriate and sensitive to all of our visitors’ needs. Four key icons were developed to identify the needs addressed and were used across the board. We spread the message of accessibility, information, support and fun through PR. Social media videos, a landing page and other in-destination materials are in the works.
Impressions in first 5 months
In earned media
3160 Main Street, Suite 200
Duluth, GA 30096
1143 1st Avenue S, Suite 110
Birmingham, AL 35233