Panama City Beach | Fun for All

Increasing Accessibility for All Fun Seekers

The Opportunity

For people living with disabilities, leaving home can mean facing uncertainty and challenges. PCB wanted to tackle this issue head on. Known as the “Real. Fun. Beach,” they set out to make sure that everyone can take part. Their new “Fun For All” initiative helps ensure that visitors with mobility, vision, hearing and neurodiverse needs find support and services to help them enjoy all that PCB has to offer.

Removing the Luck

Since we don’t believe in luck, we rooted Fun For All in research to keep every communication real, appropriate and sensitive to all of our visitors’ needs. Four key icons were developed to identify the needs addressed and were used across the board. We spread the message of Accessibility, Information, Support and Fun through PR. Social media videos, a landing page and other in-destination materials are in the works.



Impressions in first 5 months


In earned media

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