Owens & Minor | Surgical Campaign

Getting a Firm Grip on a Glove Launch

The Opportunity

Owens & Minor HALYARD* is one of the leaders in the perioperative space, with products including face masks, surgical gowns, drapes, sterilization wrap and eyewear. With a robust portfolio of gloves as well, HALYARD* was now adding a full line of surgical gloves.

Removing the Luck

We helped HALYARD* develop an energetic brand platform to quickly gain the attention of surgeons and OR managers while introducing the new product line. By using data sets to inform the personas, luck had nothing to do with how we developed a creative campaign to resonate with both the glove expectations of surgeons and their emotion around them.
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