Northside Hospital | Heart Campaign

Creating Brand Preference with Heart

The Opportunity


Northside asked us to help launch their new and expanded heart practice, the Northside Hospital Heart Institute (NHHI). The goals of the campaign were to increase awareness, intent and trial of the brand by making the NHHI the preferred choice for long-term heart health care and decrease the “leakage” of patient referrals to competitors’ cardio hospitals.

Removing the Luck

First, we gave Northside Heart a brand identity with a logo mark and a tagline. Then, leaving nothing to chance, we used data to help them uncover the insight that consumers want answers and expertise when seeking heart care. We leveraged that insight to create an omnichannel creative campaign that included TV, radio, digital and OOH. The television spot was creatively executed in a single camera move.

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