RaceTrac | House Products Campaign
RaceTrac tasked us with finding a way to talk about their pizza, coffee, and breakfast sandwiches that could cut through the noise in a saturated category.
We created original songs with lyrics and music composition done by in-house Luckie Creative, that highlighted these amazing products in a playful way. Next we created a character, Phil The RaceTrac Employee, to perform these songs, further strengthening brand recognition while providing a bit of humor to engage our audience. We took Phil to social, meme-ifying clips from the spots paired with competition-like challenges that got people dancing and talking; turning this idea into a series of memorable experiences through organic, relatable content.
Luckie has been made aware of a scam using our company name, employee names and Microsoft Teams virtual interviews to purport to hire people through LinkedIn. Job seekers are being asked to send personal information, including W2s. Luckie & Company, Luckie, and Luckie Health, are NOT part of this scam. We do not hire any individual without an actual visit to our offices and meeting with our teams, nor do we solicit personal information prior to employment.
If you have been a victim of this type of scam, please report the issue:
Online to Federal Trade Commission (FTC) at ReportFraud.ftc.gov.
Contact your state attorney general.
Report the scam to the platform or job board communications were from.
"*" indicates required fields
3160 Main Street, Suite 200
Duluth, GA 30096
1143 1st Avenue S, Suite 110
Birmingham, AL 35233