RaceTrac | House Products Campaign
RaceTrac needed a way to break through a crowded and noisy category to talk about its pizza, coffee and breakfast sandwiches.
ROI matters. Instead of relying on expensive ad placements, we maximized impact by creating an engaging, low-cost campaign fueled by originality and organic reach.
Luckie’s creative team wrote and produced original songs that celebrated RaceTrac’s offerings in a fun, playful way. We also created Phil the RaceTrac Employee — a character who not only performed the songs but also became a recognizable face for the brand. By taking Phil to social media with meme-worthy moments and viral-style challenges, we transformed a simple campaign into an organic, culture-driven phenomenon. No waste, no luck — just smart, creative marketing that worked harder.
3160 Main Street, Suite 200
Duluth, GA 30096
1143 1st Avenue S, Suite 110
Birmingham, AL 35233