GSK | US Medical Affairs Website Redesign
In a rapidly evolving healthcare landscape, access to reliable, in-depth medical information is critical. During the COVID pandemic, healthcare professionals (HCPs) faced extreme burnout, limited access to pharma reps, and an overwhelming flood of data. GSK needed a digital solution that would streamline access to its library of clinical research, ensuring HCPs could quickly find the insights they needed to provide the best patient care.
Through in-depth stakeholder interviews and user testing, we built a detailed map of the HCP journey, identifying pain points and key search behaviors. The result? A frictionless, self-service digital hub that makes thousands of clinical assets instantly accessible, ensuring HCPs can make informed decisions with confidence.
Explore the experience: gskusmedicalaffairs.com
Increase in daily average site visits
Increase in daily average page views
Increase in resource downloads
3160 Main Street, Suite 200
Duluth, GA 30096
1143 1st Avenue S, Suite 110
Birmingham, AL 35233