As an upscale Hilton property on Alabama’s Gulf Coast, The Lodge at Gulf State Park faced a dual challenge: increase hotel bookings while also driving reservations at its two premier on-site restaurants.
In a crowded regional travel market, the property needed to elevate awareness of its eco-tourism leadership and pristine state park setting — while appealing to both out-of-state leisure travelers and local residents. The ambition wasn’t just visibility. It was action across peak and shoulder seasons alike.
Travelers and locals engage differently — and seasonality shifts intent. By leveraging user behavior and audience metrics, we identified opportunities to intercept high-intent travelers planning coastal stays and locals seeking elevated dining experiences.
The key insight: relevance drives conversion. Messaging had to flex between “stay” and “dine,” aligning creative and placement strategy with real-time audience intent and seasonal demand.
Through strategically deployed SEM, Meta, and display campaigns, we built a precision-targeted awareness engine designed to convert.
Hotel-focused creative showcased the full-service, eco-friendly resort immersed in its stunning natural habitat — paired with a clear call to book a stay. Restaurant placements highlighted fresh, local cuisine, craft beverages, and sweeping Gulf views — driving direct reservations.
Every touchpoint was engineered with clarity and purpose: the right message, to the right audience, at the right moment.
Impressions generated throughout the campaign
Clicks across search and display ads
Total booking and reservation requests
