ATLANTA, July 12, 2023 – Marketing firm Luckie & Co. has been named the creative and brand agency of record for RaceTrac. Luckie will be responsible for brand strategy, advertising creative, analytics, social content strategy, and communications planning. The agency won the business in a competitive pitch against four other finalists in May 2023.
Headquartered in Atlanta, RaceTrac is one of the top 20 convenience store chains in the United States, and the second largest privately held business in the state of Georgia. A third-generation, family-owned company, RaceTrac has 570 locations across the southern United States.
Luckie will support RaceTrac’s store marketing, business-to-business programs, and promotional partnerships with strategy, business intelligence, and creative resources.
“RaceTrac has a transformational vision for growth that is both innovative and consumer centric,” said John Gardner, president and CEO of Luckie. “We have the enviable job of blending data and creativity to help the company expand, drive preference, and deliver the most engaging and meaningful guest experiences.”
In 2023, Luckie is celebrating its 70th year as an independent, family-owned agency. The company has offices in Birmingham and Atlanta and long-standing partnerships with some of the South’s top consumer brands, including Regions Bank, Little Debbie, Jack’s Family Restaurants, Blue Cross Blue Shield, and Panama City Beach.
“We appreciate Luckie’s data-focused approach to marketing and the expertise they have helping brands get closer to their customers,” said Jamie Miller, RaceTrac’s Executive Director of marketing. “It was clear to us in the pitch that they understand our mission and could offer innovative ways to help us grow. We are excited to partner with the Luckie team.”
About Luckie: Luckie is a creative, data-driven agency that builds brands and brand experiences to solve real business problems and achieve results luck can’t explain. It is one of the top privately held marketing firms in the Southeast. Luckie works with companies in healthcare, travel & tourism, consumer packaged goods, and financial services including Regions Bank, Alabama Power, GlaxoSmithKline, Little Debbie, and Panama City Beach. The company has offices in Birmingham, Atlanta, Raleigh and Decentraland.
About RaceTrac: Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates 570 convenience store locations in Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, Texas and Tennessee. While operating under its mission of making people’s lives simpler and more enjoyable, RaceTrac stores offer guests an affordable one stop shop featuring a wide selection of food and beverage favorites, including Swirl World frozen desserts, freshly ground, freshly brewed coffee and competitively price fuel.