ATLANTA [November 25, 2024] – Luckie & Company is pleased to announce the appointment of John Petersen as General Manager of Luckie Health. In this role, Petersen will spearhead the agency’s efforts to provide innovative, patient-centric marketing solutions for challenger brands in the healthcare and consumer products health sectors.
Petersen has more than 30 years of experience in healthcare, pharmaceutical marketing, and consumer product sales. Prior to joining Luckie, his leadership roles included chief commercial officer at Crown Laboratories, head of consumer dermatology at Novartis, national channel director at AstraZeneca and VP consumer products at Galderma. In each position, Petersen consistently drove growth for new products, managing go-to-market plans and shaping brand engagement and communication with customers. Petersen has been with Luckie since 2022 and most recently was SVP of Client Services and Revenue.
“John’s experience in all phases of healthcare solutions and his proven track record, combined with his understanding of consumer behavior, make him an ideal fit to expand our footprint in this critical sector,” said John Gardner, president and CEO of Luckie. “I am confident his expertise will help elevate our clients’ brands and strengthen their connections with patients and healthcare providers.”
Luckie is ranked on MM+M’s 2024 Top 100 Healthcare Agency list and has a long history of partnerships with both legacy health brands and start-ups, including GlaxoSmithKline, Alimera Sciences, Galderma, Northside Hospital, Blue Cross Blue Shield, Southern Research, Thomas Eye Care, ViiV Healthcare, Pfizer, and many more. The company offers a full suite of marketing services optimized for the healthcare sector and is HIPAA Type 1 and Type 2 SOC 2 certified.
“Leading Luckie Health is an exciting opportunity to work with brands and team members that are passionate about making a real difference in people’s lives,” said Petersen. “We are building on Luckie’s legacy of excellence and continuing to push the boundaries of what’s possible in healthcare marketing.”
ABOUT LUCKIE: One of the top privately-held agencies in the Southeast, Luckie is an insights-led marketing solutions firm for challenger brands in healthcare, travel & tourism, consumer packaged goods, and financial services. With offices in Atlanta and Birmingham, Luckie’s client roster includes GlaxoSmithKline, BCBSAL, Alabama Tourism Department, RaceTrac, and Regions Bank.
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