Kamala Prince, managing director of Luckie Health, is a speaker at this year’s DTC National Conference, which is part of Xpectives.Health Summit in Boston April 16-18. The DTC National Conference is the largest annual meeting focused solely on direct-to-consumer pharmaceutical marketing. Presentations showcase the latest insights, research and case studies for marketers to gain a better understanding of the healthcare consumer.
Kamala will be presenting with Lauren Folino, associate director of consumer marketing at Sage Therapeutics, from the Main Stage on Thursday, April 18.
Session Topic:
Paradigm Shift – Navigating Disruption in Patient Marketing. The dynamic landscape of direct-to-consumer marketing is continually challenged by cultural, demographic and technological changes. This session explores proven strategies to help healthcare marketers effectively navigate these disruptions and unlock the full potential of your marketing campaigns. Kamala and Lauren will discuss evolving trends – from advancements in technology to shifting patient behaviors – and provide insights on how pharma marketers can adapt and thrive in this challenging environment.
Date:
- Thursday, April 18, 2024
Time:
- 9:15-9:45 a.m.
Location:
- Main Stage| Essex Center/South – The Westin Copley Place | Boston
Registration link for the 2024 DTC National Conference:
https://hu345.infusionsoft.app/app/storeFront/showCategoryPage?categoryId=4
About Luckie Health:
Luckie Health is a dedicated practice within Luckie & Company focused exclusively on solving business challenges for healthcare brands. The agency collaborates with pharmaceutical companies, health plans, hospital systems and medical device manufacturers to build brands and customer experiences that drive impact across the patient-provider-payor continuum.
