Being Tracked Never Felt So Fun
We all know we’re being tracked online, and movies like The Great Hack have shown us just how terrifying Big Data can be. But with options like “Accept All Cookies” and “Only While Using App,” we’d like to believe we have some semblance of control over it. So it’s interesting how one brand has taken […]
The Pitfalls of Data-Driven Planning
What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie join The MM+M Podcast […]
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they may miss the target audience entirely. However, patient opinion leaders can help marketers educate these difficult-to-reach […]
Hey, Siri — are advertisers still tracking me?
A cookie-less future has been imminent for the past few years. We just saw IDFA changes rolled out in iOS 14 after some delays, and now Apple is shaking things up again. Just announced at WWDC, Apple will roll out features that will again force us to change our approach as marketers. What is […]
Dave McMullen on What Sets Luckie Apart
Guiding clients on managing a seamless integration between customers and prospects is what our chief operating officer, Dave McMullen, believes sets Luckie apart. Listen below to hear more from him on the newest episode of “Simon Says, Let’s Talk Business,” a podcast featuring interviews with high-preforming business professionals.
The Battle of Streaming Has Begun
In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership over household and personal data with its YouTube TV app. Roku will not agree […]
Who Stole the Cookies?
With the cookie-less world showing no signs of slowing, brands and marketers must prepare for the challenges ahead. To help explain how these changes will affect us all, experts at Luckie hosted a webinar to discuss how we got here and ways to come out on top. Learn to not only survive in a cookie-less […]