Advertising as a Force for Good: A Luckie Perspective on AI Access and Trust
Let’s be honest: most of us have heard the refrain before “ads ruin the experience, platforms only care about profit,” or “ad-supported models always put them ahead of you.” That skepticism isn’t unfounded. For years, consumers and creators alike have bristled at advertising that feels intrusive, opaque, or exploitative. But what if this moment in […]
The Three Biggest Obstacles to AI Adoption, According to the 2025 State of Marketing AI Report
While AI adoption is clearly accelerating, there are still fundamental gaps that could make or break companies and careers in the coming years. That’s the key takeaway from the recently published 2025 State of Marketing AI Report. This is the fifth year that Paul Roetzer and his team have conducted this survey, and it offers […]
What should Birmingham’s Brand Be?
When people ask me what Birmingham’s brand should be, I often remind them that a brand isn’t just a logo or a tagline — it’s all the memories and associations people have with our city. Every visit to Regions Field, every game at Protective Stadium, every time they read about a breakthrough from Southern Research […]
Coca-Cola’s Iconic Bottle – A Masterclass in Distinctive Assets
The Problem In the early 1900s, Coca-Cola faced a daunting problem: Copycats. Competitors were riding on the company’s coattails, copying the brand’s straight-sided bottle – which was easily imitated – eroding market share and confusing consumers. Something had to be done. In this sea of sameness, Coca-Cola needed a way to stand out, to be […]
Navigating the Tech Tsunami: The Indispensable Role of Your Marketing Solutions Partner
Keeping up with constant technology changes can be exhausting. Only 12 years ago, there were 150 marketing automation platforms to boost and optimize marketing efforts. There are 11,038 options, as of today, to streamline workflows and assess campaign performance. Last year, Web3 and NFTs dominated technology conversations, and then AI emerged, transforming business and personal […]
A Guide to Removing the Luck From OTC Marketing
In today’s crowded over-the-counter marketplace, it’s more important than ever to balance innovation, customer-centricity and data-driven insights to drive marketing success. Our experts John Gardner and John Petersen break down three impactful OTC marketing strategies to help you generate demand and unlock sales. 1. Drive Relevance and Resonance with Content In a world where consumers […]
Another Day, Another Data Breach (Thank goodness it’s not yours – this time.)
Data breaches are becoming increasingly common, and no industry is immune to the threat of cyberattacks. In healthcare specifically, consumer data security cannot be left to luck. Personal health information (PHI) is highly sensitive, valuable and among the most regulated, making it a prime target for cybercriminals. Data breaches are not only a financial threat, […]