Luckie president John Gardner recently sat down with The Executive magazine to share his thoughts on the future of marketing, how technology is disrupting communications, and the staying-power of great storytelling. Check out the article here.
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they...
There is universal agreement across the hospitality industry that customer segmentation is an efficient and resourceful way to market to guests. Regardless of how you label your individual segments—corporate, leisure, meeting, bleisure, etc.—looking at guests based on...
Come on, Alexa. I need more from you. According to the Consumer Technology Association, U.S. shoppers were projected to spend $96.1 billion on technology in 2018, with 36 percent of Americans expected to purchase some kind of smart home device. And Amazon reported...
We’ve all seen the headlines: More Store Closings, Will Brick-and-Mortar Survive? Fear the Retail Apocalypse! And then we laugh quietly to ourselves as we recall Amazon’s rise from an online bookstore to an e-commerce superstore. There is no denying the dynamic growth...
Right now, many social media channels are starting to borrow heavily from one another. Several have introduced stories, live capabilities and other features to help individuals and marketers plan content and push it to their audiences. And while at first glance it...