There is nothing artificial about luck.
They say machines will take over the world. Just think about it. They process information at a rate over a million times faster than humans, they don’t take sick days, they don’t have Zoom fatigue, they don’t care about remote working locations, quality of snacks, development plans or bonus calculations. They are unable to be […]
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they may miss the target audience entirely. However, patient opinion leaders can help marketers educate these difficult-to-reach […]
Hey, Siri — are advertisers still tracking me?
A cookie-less future has been imminent for the past few years. We just saw IDFA changes rolled out in iOS 14 after some delays, and now Apple is shaking things up again. Just announced at WWDC, Apple will roll out features that will again force us to change our approach as marketers. What is […]
The Battle of Streaming Has Begun
In late April, Roku released an interesting and bold announcement about its partnership with YouTube TV. Roku issued the statement because Google is pushing the company, arguably the most powerful in smart TV technology right now, for additional control and ownership over household and personal data with its YouTube TV app. Roku will not agree […]
Who Stole the Cookies?
With the cookie-less world showing no signs of slowing, brands and marketers must prepare for the challenges ahead. To help explain how these changes will affect us all, experts at Luckie hosted a webinar to discuss how we got here and ways to come out on top. Learn to not only survive in a cookie-less […]
Is Instagram Reeling From Another Identity Crisis?
TikTok said it best when they commented on Instagram’s announcement of their latest feature, Reels. It’s no secret that Instagram has been evolving its space to be an “all-in-one” platform for its users. Yet, more often than not, this evolution toward a one-stop-shop has come in the form of some cheeky copycat features from other […]
Hey, Siri – how will the new IOS update affect marketers?
The latest development in the race to protect consumers’ data privacy includes Apple all but killing the IDFA1. Previously, custom privacy settings were available inside of iOS 13 to disable IDFA, but now Apple will require users to enable tracking within each individual application. What you may not have read about this update is that […]