Mitch Bennett on Super Bowl LV Ads
If you watched Birmingham’s ABC 33/40 station this week, you may have seen a familiar face. Luckie CCO Mitch Bennett joined the team at “Talk of Alabama” to discuss what’s to come during this year’s Super Bowl ads. Hear why he thinks new and small brands are poised to win big, and how data is […]
A Message of Remembrance from Tommy Luckie on 9/11
This morning, I was out early and saw a flag at half-mast. I was reminded that this is the anniversary of 9/11. On this day 19 years ago, almost 3,000 people were killed in the largest terrorist attack on American soil. Today is officially called “Patriot Day,” a national day of service and remembrance that commemorates […]
Melinda’s Hot Sauce Taps Luckie For Brand and Channel Marketing Support
ATLANTA and BIRMINGHAM, Aug. 17, 2020 – Marketing solutions firm Luckie & Company is adding some heat to the agency’s growing roster of clients. Melinda’s Hot Sauce has retained Luckie as its agency of record to manage corporate brand strategy and product positioning, creative, digital and media for the company’s existing product lines and […]
FORMER PRINCIPAL AT REDPEPPER JOINS LUCKIE AS COO
BIRMINGHAM and ATLANTA, April 17, 2020 – Marketing solutions firm Luckie has a new chief operating officer. David McMullen joined the Luckie team in mid-March. McMullen has a long history of working with and growing independent, family-owned agencies. He comes to Luckie from Nashville-based redpepper where he ran the agency as COO while leading the […]
Joe Snowden, Chief Growth Officer
ATLANTA and BIRMINGHAM – February 19, 2020 – Marketing solutions firm Luckie announced today that Joe Snowden has joined the agency as Chief Growth Officer, a new role focused on business development, marketing, and growth strategies. Snowden has 30 years’ experience in agency management. He founded McRae Communications in 1990 and grew it into one of the […]
5 Things That Will Almost Certainly Happen in Super Bowl LIV
Our CCO, Mitch Bennett, weighs in on the most important part of the big game: the ads. Brands will out-Super-Bowl themselves. This year will feature fewer commercial breaks. But the same number of commercials. So with four breaks per quarter instead of five, that means each will be packed with more commercials than […]
Luckie Hires Teresa Caro as V.P. of Strategy & Planning
ATLANTA and BIRMINGHAM – Dec. 6, 2019 – One of the region’s top strategic marketers has joined Luckie as the firm’s new vice president of strategy and planning. With more than 25 years of digital and integrated marketing experience working in agencies, as an entrepreneur, and on the client side, Teresa Caro has been tapped […]